Tim is awesome and will surely motivate you to a happy healthier state of being. This guy is a “natural” at what he does!
“Let us imagine the fullness of health and Run after it.”
Tim O’Brien, owner and founder of Apple Wellness
Apple Wellness was founded by Tim and Becki O’Brien in 2010. Tim and Becki shared a vision of health and wellness that inspired them to start their own retail store. Apple Wellness was opened in June 2010 in Fitchburg and the second location in Sun Prairie opened in January 2016.
Our mission as a company is to impact, empower, and educate every customer to learn, grow, and create a lifelong foundation of health and wellness. We strive to inspire our customers to make healthy changes that will impact every area of their lives and we believe that health is worth fighting for.
We are set apart by our knowledge and our passion. Our business has grown rapidly over the past six years and that is because our customers feel confident in our products and recommendations.
Come on in and ask us for free, knowledgeable advice.
Meet Our Team
Owner & Founder, Manager
Tim has extensive experience in the health and wellness industry. He began his career ten years ago as the District Manager for GNC franchises and the manager of Elite Nutrition. During those years, he built a solid foundation of knowledge and expertise. His passion and success gave him the vision to open his own business.
Tim grew up with an emphasis on health and natural alternative medicine. This gave him a passion at an early age for treating the body naturally.
Tim believes in educating and empowering individuals to make lifelong, healthy choices and changes. His desire is to help each person reach their health potential. His energy is contagious, and he’s excited about helping YOU.
Spending time with his beautiful family, church activities, traveling, extreme sports.
Tim knows how to juggle and ride the unicycle.
Owner, Design and Marketing Director
When I fell in love with a handsome man named Tim O’Brien, I had no idea of the adventure that was awaiting me. He swept me away with his passion for health and his entrepreneurial spirit. I found myself surrounded in vitamins and opening Apple Wellness with him by my side in 2010.
My background is in marketing with a degree in graphic design and it has been very exciting to use my talents and skills to create and promote the brand of Apple Wellness. When I am at the store I typically have a kid or three with me, so most of my work is done at night after the kiddos are asleep. Tim and I never stop talking and dreaming about our store and our vision for everyone to truly “find their healthy place”. I love being a driving force behind a business that can make a lifelong difference for so many.
Being with my family, Chipotle, Hawaii, the color pink, and good design
I was a vegan for over 10 years.
manager, Wellness Consultant
As a Wellness Consultant, I strive to empower others to make impactful choices that sustain vibrant health throughout their lifetime.
My journey towards health began about 6 years ago. After suffering from toxic chemical overload and severe anxiety for quite some time, I found relief and healing using holistic therapies and natural supplements. Once I experienced the power of holistic health firsthand, I wanted to share the good news with everyone! I left my career, dove head first into the field as a massage therapist and haven’t looked back since. My journey continued as a wellness advisor for a major natural foods store, gaining valuable product knowledge and customizing recommendations on an individual basis. Now I am excited to learn and grow here at Apple Wellness!
My education is in international affairs and modern languages. Needless to say, I love interacting with people from all walks of life and appreciate the unique viewpoint we each bring to the table. I believe everyone has the ability to restore and maintain balance within the body; health is our birthright! It is so exciting to find the special blend of supplements and lifestyle choices that works just right for you.
Yoga, Thai food, going on adventures with my dog (Hazel) and anything to do with the beach.
I’ve played piano for over 20 years.
After spending the last 9 years in the marketing world, I decided that I was happiest in my kitchen cooking and experimenting with new flavors and vegetables. That happiness inspired me to look beyond my career in marketing to a new life in the world of nutrition, health and fitness.
During my training to become a certified health and wellness coach, I learned how amazing our bodies truly are. They can heal, create life and regenerate all on their own given the proper nutrients, activity and self-care. I love sharing my knowledge and passion with others.
Together we will create personalized plans based on your goals to move you toward your ideal vision of health for your unique body, lifestyle and preferences.
Cooking without recipes. All things Badger sports. RXBARs. Brewing kombucha. Gardening. And, of course, my family.
I will do almost anything for a banana with a thick smear of peanut butter.
What good is great wealth or long life without good health? We live in an incredible time in history where, on one side, there are more environmental toxins than ever before, but on the other, Western science has merged with over 3000 years of medical tradition to empower and heal the human body!
I studied music at UW-Madison but ended up pursuing a career in the insurance industry. While I definitely believe in the value of protecting ourselves financially, I was incredibly excited to join the Apple Wellness team and help people protect their quality of life through supplementation. Every day I am learning more ways to help us all live longer, stronger, and healthier lives!
I love spending time with my family and learning about almost anything!
I take cold showers every day!
My interest in natural and herbal healing started back in high school as I had been dealing with headaches and chronic migraines for nearly 6 years. My childhood physician is actually the one who got me started on my first herbal supplement stack to try to find some sort of relief. Two months later with the help of a chiropractor, I was back better than ever! Long story short, I fell in love with the natural healing world at a young age and am beyond excited I found a place as great as Apple Wellness where I am able to share that passion to better other people’s lives!
I recently graduated from UW-Madison with a Bachelor’s degree in Retailing and Consumer Behavior and a certificate in Entrepreneurship, which I am eager to integrate with my love for natural health and wellness. Tim and Becki were gracious enough to take me in as an intern this past spring, and I could not be happier to take on the role as a wellness consultant!
I’m certified both as a Personal Trainer and a Fitness Nutritionist through the International Sports Sciences Association. My passion for health really began at a young age. As a competitive athlete through out my teen years and young adulthood, I learned very quickly the importance of taking care of my body nutritionally in order to be in the best physical shape I could be to perform at a high level. Beyond that, what has really brought me into this field is a desire to help others live a life of not only vitality, but one of longevity.
With all of the modern technology and advancements in supplements, I fully believe we have the ability to live much longer, stronger, and healthier than we’ve ever imagined. This is not only a goal I have for myself, but for anyone who hopes for the same.
With my experience as a Personal Trainer, I’ve seen firsthand a large number of individuals who are unaware they have nutrition deficiencies to some degree. The fact is, we can all benefit from supplementation, and I love helping people discover which ones are best for their personal situation and lifestyle.
Spending time with my wife and kids, watching sports, lifting weights, reading biographies, creating new grill recipes.
I was born in Canada but moved to the U.S. to play pro hockey.
I take care of the behind-the-scenes aspects of the business, maintain the website, and write for our blog.
Thirty-five years ago my husband and I left careers in Milwaukee to move to the country with a dream of raising babies and our own food. This simpler lifestyle had many challenges but the rewards were great!
Some serious health problems spurred my discovery of the benefits of natural and alternative healing. I am passionate to learn more and educate others about ways they can take charge of their health!
I am currently completing an herbalist degree, with plans to pursue training in homeopathy and aromatherapy.
Watching the birds and four wheeling in our woods with my husband, teaching my grand babies about God’s awesome creation, and spending time with my family.
My husband and I spent three years building our log home with trees cut from our own property, and lumber cut on our sawmill. We started this project with three children under the age of six.
Apple Wellness has it in stock. And if we don’t, we’re happy to find it! We carry hundreds of brands and have nearly 4000 products to choose from.
We stock a wide variety of vitamins and supplements, weight loss aids and sports performance enhancers. Additionally, we carry essential oils, natural beauty products, herbs, sports drinks, and gluten free foods and snacks.
Looking for something unique? We would be happy to place a special order for you!
I love Apple Wellness! Tim has been amazing. I send my clients there to speak with people who KNOW what they are talking about. And so very friendly and personable. I love to support a great family owned business. Great job guys! Speaking of I need to order my cases again!
I love this store! After wanting to get away from medications and live a more natural lifestyle, I am so happy that I stopped in a few months ago on my lunch break. The staff is very knowledgeable and great at taking the time to listen and help find products that will best suit your needs. Needles to say, it has become my go-to store for most health needs. I’ve purchased various supplements, skin care products, makeup, and essential oils and have not been disappointed. Prices are reasonable, and it’s nice knowing I don’t have to spend a fortune for quality products.
Such a wonderful place. Staff are so knowledgeable and take the time to help answer all of your questions and point you in the right direction for health wellness and care.
We love Apple Wellness!! Tim takes such good care of us and remembers so much about us. I started coming in when pregnant with my third child, and with my first two in tow. My boys enjoyed the kids play area so much, they ask to go to Apple Wellness almost every time we drive by. (which is a LOT!) When our baby came early, my health and making amazing milk for our sweet preemie became a super high priority! The supplements, protein powder, probiotics, iron, etc, have been an important piece of the puzzle for us, and we are so thankful the experts at Apple Wellness were there. I will often start with “I heard this is good for this” and they will go into detailed explanations about the research, personal experience, customer’s comments, and help me sort the info to make the best choices for my health goals and my budget. Amazing store, wonderful staff, great products and fair prices. Skip the internet and get your health items here!
Devoted to finding you the best options, extremely knowledgeable, and some of the most good-natured people ever! Every time I place an order for some bizarre new product recommended by my doctor to treat a complex chronic condition, Tim and the team impress me with their readiness to put in research and time to help me out and get me exactly what I need.
If you want personalized attention, visit Apple Wellness! I have worked and will continue to work with Tim O’Brien because he is knowledgeable, attentive, and a very nice guy! If you need help with gluten free options, digestive issues, pain management,etc. I highly recommend Apple Wellness!!
If you haven’t been to Apple Wellness for your health and wellness needs, get there now! Tim and his staff are amazing! They are always so knowledgeable about anything I ask and super friendly and focused on finding exactly what will help you. I love them!
This is just a word of thanks to you guys. This weekend, we went camping and I forgot my Curamin. I didn’t take if for three days. After 2 days, my arthritis pain came back with a vengeance. Here I got to thinking that maybe I didn’t have arthritis anymore. Ha! It only took a day for the Curamin to start kicking in again. What a relief! Thanks for giving me an option that doesn’t have side effects, and actually works!
OMG. TIM. You know so much about this stuff! I always have a great time when I’m in there and get the goods!!
Love Apple Wellness! They are so knowledgable and really want what is best for their customers. Erin has taken such good care of me! Thank you all and thank you Tim for opening the stores for us!
As a dental hygienist, I send many patients here to get Xylitol and probiotics to help with their dental care. As a chronic pain patient, I trust them to help keep my flares down and keep ME smiling.
LOVED coming in to this store , it was my first time and was greeted with such a big smile and warm feeling! The staff is very knowledgeable and exuded vitality, health, vibrancy, sincerity and so genuine. Great customer service and advice. Thanks for your expertise! I will be back!
As a doctor, I know that I can send my patients to Apple Wellness and that Tim will work very hard to find exactly what I am recommending and will only give them the best quality.
Love the personalized attention Tim and the other employees give to customers, and the welcoming atmosphere. I always know Tim is truly trying to help improve the health of my family, not just sell product. I hope he is in business for a long time!
Stopped in for the first time yesterday with my dad to get some info. We spoke with Charlie and wow, what a great, knowledgeable guy. We where there shortly before closing time (which we were probably more concerned about than him) and you can tell that Charlie has a passion for helping people and the knowledge to do so. Looking forward to working with Apple Wellness more in the future.
Tim O’Brien and his knowledgeable staff clued me in to Curamin. I had been dealing with sciatic pain and ankle issues for years. I am pain free with Curamin and have lost about 15 pounds too! Feeling marvelous and thankful.
Apple wellness is absolutely my favorite store for vitamins and supplements. They have a great variety of options to meet whatever health needs you might have. The staff is friendly and helpful without being pushy. The owner, Tim, works hard to make sure he carries the best quality supplements available. And he won’t just sell you a supplement. Tim will explore your needs and explain what options you have. Then he will explain why and how those supplements will be helpful to you.
A newer addition to Apple Wellness is their selection of essential oils. Essential oils can be used in a several ways including diffusing and topical applications to achieve optimal health and Apple Wellness carries a variety of Amrita oils. They are my new favorite item in the store!
If you are looking for quality products sold by knowledgeable staff, Apple Wellness is absolutely the place for you.
We love Apple Wellness ! Tim has helped our family so much. He has so much knowledge about the body, it’s fun to learn from him
Apple Wellness is an amazing resource for our community! Tim’s passion for helping people is incredibly apparent. He called me just to check in with me after I got Lyme, is always willing to order in the supplements I want if they aren’t already in stock, and has a contagious happy energy. All of the staff has also been amazing at answering my questions, and I especially appreciate Nikki’s knowledge of herbs.
Wonderful store, owners, and great customer service. All the staff are incredibly knowledgeable and passionate about promoting and preserving wellness. As a healthcare professional, I wholeheartedly trust all their recommendations. Highly recommend!
I read about what supplements I think will help my condition. When I go to Apple Wellness-they can speak eloquently about all the supplements off the tip of their tongue, and it matches everything I have just studied/read. Amazing! Thank you,Tim
Hey there, Tim. This is Frank. I met you on Wednesday, when I brought my post-up brother, Jim, to your store. As I was walking around looking at things, I was listening with impressed ears. I worked as a Program Director overseeing 24 group homes & 15 in-home consumers. I also have been a trainer for The American Red Cross and American Heart Association for many years. I’ve been a first responder on ambulance detail as well as certified both as a Behavior Analyst & Life Effectiveness Coach. I know the body and was very impressed the levels of your knowledge. I instantly trusted you once I started listening. Thank you for that!
This is where good health starts and ends! Tim and team are extremely helpful and don’t try to force anything down your throat like other health stores. I like how they give me the +’s and -‘s of whatever I am taking or enquiring about. I also appreciate the small things too…….they always remember me and my family!
Incredible resource for those of us who need recommendations/suggestions to attain our personal goals! I actually look forward to learning from them each time I go!
Tim and Dave are both a wealth of knowledge. I am grateful to take most of my online spending to a locally-owned shop. The customer service is second-to-none.
Thanks again Apple Wellness for all of your help today! Week #2 of my cleanse and I SERIOUSLY haven’t felt better – EVER! I had no idea the results could be so dramatic. Thank you again Tim and Dave for helping to keep our family healthy and educated on our body’s daily needs! We really appreciate the personalized service you provide.
I have been a customer since the start. Tim and his staff are so caring and helpful. I recommend Apple wellness to everyone who is looking for a health foods store.
The rest factor that I picked up for my husband Bruce is working! He was feeling better, over all, that first morning after taking 3 capsules the night before for sleep. He’d lost his thyroid function after graves disease treatment that he feels was a casualty of the radiation treatment prescribed for colon cancer. We will be in soon to purchase the CBD oil to add to the mix. Thank you so much Tim.
LOVE this place. No one is more knowledgeable about health and vitamins and all-natural products than the people who work here. I get stocking stuffers here every year because I like the line of all-natural hair and body products they sell. This is also the place where I stock up on my Curamin (all-natural vitamin that mimics Ibuprofen) and SinuCare (prevents sinus infections). It was my allergy doctor about 5 years ago who first directed me to this place to buy SinuCare. No more antibiotics, he told me. At the first sign of congestion or any stuffiness, I start taking these. Awesome relief and awesome prevention.
I was refreshing to talk to Tim the owner and how much he cared about what my issues were and his knowledge. If you are looking to take good care of your health and body, please reach out to Tim. Absolutely someone that cares about you and not $$$. 5 stars!!
Fantastic place, products and people! Thanks to Tim, I am feeling like myself after suffering for more than a year after being diagnosed with fibromyalgia and other associated ailments. I’m working out, running, have energy and just feel good again. I was a skeptic but willing to try suggestions and am so glad that I did. They truly research their products and want to know what is working and what isn’t and are willing to work with you to develop a wellness plan for your lifestyle and budget. It is worth taking the time to stop and talk with them, whether you are already feeling well and wanting to maintain it, are dealing with illness, or are an athlete looking to maximize performance and keep your body in the best possible condition.
The owner and workers at Apple Wellness are so kind and helpful! They engaged me in a wonderful conversation, and while helping me find what I needed, while also directing me to alternatives that worked better for me and my lifestyle. A knowledgeable, friendly staff, along with a great selection.