OMG. TIM. You know so much about this stuff! I always have a great time when I’m in there and get the goods!!
Find your healthy place.
Apple Wellness was founded by Tim and Becki O’Brien in 2010. Tim and Becki shared a vision of health and wellness that inspired them to start their own retail store. Apple Wellness was opened in June 2010 in Fitchburg and the second location in Sun Prairie opened in January 2016.
Our mission as a company is to impact, empower, and educate every customer to learn, grow, and create a lifelong foundation of health and wellness. We strive to inspire our customers to make healthy changes that will impact every area of their lives and we believe that health is worth fighting for.
We are set apart by our knowledge and our passion. Our business has grown rapidly over the past six years and that is because our customers feel confident in our products and recommendations.
Come on in and ask us for free, knowledgeable advice.
Meet Our Team
Tim O’Brien
Owner & Founder, Manager
Tim has extensive experience in the health and wellness industry. He began his career ten years ago as the District Manager for GNC franchises and the manager of Elite Nutrition. During those years, he built a solid foundation of knowledge and expertise. His passion and success gave him the vision to open his own business.
Tim grew up with an emphasis on health and natural alternative medicine. This gave him a passion at an early age for treating the body naturally.
Tim believes in educating and empowering individuals to make lifelong, healthy choices and changes. His desire is to help each person reach their health potential. His energy is contagious, and he’s excited about helping YOU.
Favorites:
Spending time with his beautiful family, church activities, traveling, extreme sports.
Insightful Facts:
Tim knows how to juggle and ride the unicycle.
BECKI O’Brien
Owner, Design and Marketing Director
When I fell in love with a handsome man named Tim O’Brien, I had no idea of the adventure that was awaiting me. He swept me away with his passion for health and his entrepreneurial spirit. I found myself surrounded in vitamins and opening Apple Wellness with him by my side in 2010.
My background is in marketing with a degree in graphic design and it has been very exciting to use my talents and skills to create and promote the brand of Apple Wellness. When I am at the store I typically have a kid or three with me, so most of my work is done at night after the kiddos are asleep. Tim and I never stop talking and dreaming about our store and our vision for everyone to truly “find their healthy place”. I love being a driving force behind a business that can make a lifelong difference for so many.
Favorites:
Being with my family, Chipotle, Hawaii, the color pink, and good design
Insightful Facts:
I was a vegan for over 10 years.
Charlie Robertstad
Wellness Consultant
What good is great wealth or long life without good health? We live in an incredible time in history where, on one side, there are more environmental toxins than ever before, but on the other, Western science has merged with over 3000 years of medical tradition to empower and heal the human body!
I studied music at UW-Madison but ended up pursuing a career in the insurance industry. While I definitely believe in the value of protecting ourselves financially, I was incredibly excited to join the Apple Wellness team and help people protect their quality of life through supplementation. Every day I am learning more ways to help us all live longer, stronger, and healthier lives!
Favorites:
I love spending time with my family and learning about almost anything!
Insightful Facts:
I take cold showers every day!
Erin Blohm
wellness consultant
My interest in natural and herbal healing started back in high school as I had been dealing with headaches and chronic migraines for nearly 6 years. My childhood physician is actually the one who got me started on my first herbal supplement stack to try to find some sort of relief. Two months later with the help of a chiropractor, I was back better than ever! Long story short, I fell in love with the natural healing world at a young age and am beyond excited I found a place as great as Apple Wellness where I am able to share that passion to better other people’s lives!
I recently graduated from UW-Madison with a Bachelor’s degree in Retailing and Consumer Behavior and a certificate in Entrepreneurship, which I am eager to integrate with my love for natural health and wellness. Tim and Becki were gracious enough to take me in as an intern this past spring, and I could not be happier to take on the role as a wellness consultant!
Billy McGrail
Wellness Consultant
I’m certified both as a Personal Trainer and a Fitness Nutritionist through the International Sports Sciences Association. My passion for health really began at a young age. As a competitive athlete through out my teen years and young adulthood, I learned very quickly the importance of taking care of my body nutritionally in order to be in the best physical shape I could be to perform at a high level. Beyond that, what has really brought me into this field is a desire to help others live a life of not only vitality, but one of longevity.
With all of the modern technology and advancements in supplements, I fully believe we have the ability to live much longer, stronger, and healthier than we’ve ever imagined. This is not only a goal I have for myself, but for anyone who hopes for the same.
With my experience as a Personal Trainer, I’ve seen firsthand a large number of individuals who are unaware they have nutrition deficiencies to some degree. The fact is, we can all benefit from supplementation, and I love helping people discover which ones are best for their personal situation and lifestyle.
Favorites:
Spending time with my wife and kids, watching sports, lifting weights, reading biographies, creating new grill recipes.
Insightful Facts:
I was born in Canada but moved to the U.S. to play pro hockey.
LindsEy Bouras
Wellness Consultant
I graduated from UW-Madison with a major in Life Sciences Communication. I’ve always had a passion for science, nutrition and helping people understand the valuable impact of a well rounded diet. I wanted to be able to spread the knowledge about the importance of living a healthy lifestyle and Apple Wellness allows me to do just that!
I worked in a high paced retail environment prior and am grateful that I was able to transfer both my retail skills and passion for nutrition into one fulfilling position.
Favorites:
I love cooking and experimenting in the kitchen, traveling to new destinations and listening to vinyl.
Steph Hahn
Wellness Consultant
I’ve been in the health and wellness industry since 2015 and have made it my mission in life to help people live their best lives. I am a Certified Holistic Nutrition Health Coach and bring years of personal health knowledge to my role as a Wellness Consultant at Apple Wellness. I am here to share my stories, successes, and failures to inspire others to choose a healthier life.
I am a marathon runner, Grey’s Anatomy enthusiast, Taylor Swift’s biggest fan and a full-blown health nut!
Favorites:
I love spending time with my family and my 2 cats, exercising is my therapy, and I LOVE to cook!
insightful facts:
Breaking out into dance is a regular occurrence for me. Karaoke is my jam. I meditate for my sanity’s sake.
Kaleb harstvedt
Wellness Consultant
Evan Zurbuchen
Wellness Consultant
Melissa oftedahl
Wellness Consultant
I am absolutely thrilled and feel so blessed to be a part of Apple Wellness! I have a deep passion for helping people find health. I have a bachelors degree from UW- Madison in Spanish education and a masters from Edgewood in educational leadership/administration. I was a high school Spanish teacher for 10 years before deciding to pursue a career in health and wellness.
About four years ago, my own health took a turn for the worse and after many visits to our family physician, it was ultimately food and holistic living that lead me back to health. Any free time I had (and still do) was spent reading, listening to podcasts and learning more about the power of food and natural medicine. It has empowered me to take the reigns of my own health and to help others find health as well.
Favorites:
I love spending time with my husband and our identical twin daughters, cooking, traveling, a warm cup of coffee, reading a good book and speaking Spanish.
Insightful Facts:
I love spending time with my husband and our identical twin daughters, cooking, traveling, a warm cup of coffee, reading a good book and speaking Spanish!
brycen pratt
operations & sales support
Molly lutz
operations & sales support
I am part of the Sales Support team here at Apple Wellness – The Healthy Place. I am here to bring a smile to your face, and mainly – assist in pointing you to the right area of the store to help you find the products you are looking for. I am incredibly passionate about promoting self-love, laughing, cooking, and being as awkward as humanly possible. When it comes down to it: I stock the shelves and attempt to make the store look organized and pretty. But deep down, my desire is to have people find relief with our products, like I have. I lost almost 50lbs last year, weaned off all of my anxiety and depression medications, and I couldn’t have done it without actively searching for better solutions for my physical and mental health. I want everyone to realize that there are products out there that can help you in your health journey. I want people to take back their lives and to feel like themselves again. The Healthy Place, learning from the Wellness Consultants, asking hundreds of questions, and trying different products has been life changing to me, and I am a firm believer that this place will be life changing to you as well.
Favorites:
I love spending time with my two little boys, watching sports, smiling at strangers, reading, doing handstands, and consuming too many avocados for the average human.
Insightful Facts:
I am terrified of birds and butterflies.
Kate Davison
business Manager
I take care of the behind-the-scenes aspects of the business, maintain the website, and write for our blog.
Thirty-five years ago my husband and I left careers in Milwaukee to move to the country with a dream of raising babies and our own food. This simpler lifestyle had many challenges but the rewards were great!
Some serious health problems spurred my discovery of the benefits of natural and alternative healing. I am passionate to learn more and educate others about ways they can take charge of their health!
I am currently completing an herbalist degree, with plans to pursue training in homeopathy and aromatherapy.
Favorites:
Watching the birds and four wheeling in our woods with my husband, teaching my grand babies about God’s awesome creation, and spending time with my family.
Insightful Facts:
My husband and I spent three years building our log home with trees cut from our own property, and lumber cut on our sawmill. We started this project with three children under the age of six.
Apple Wellness has it in stock. And if we don’t, we’re happy to find it! We carry hundreds of brands and have nearly 4000 products to choose from.
We stock a wide variety of vitamins and supplements, weight loss aids and sports performance enhancers. Additionally, we carry essential oils, natural beauty products, herbs, sports drinks, and gluten free foods and snacks.
Looking for something unique? We would be happy to place a special order for you!