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We Know Nutrition

Maximize your health at Apple Wellness.

Educate Yourself

At Apple Wellness, we take the health of our neighbors in Middleton very seriously. We work to achieve positive health outcomes for our customers, whether they’re in the midst of a health crisis, trying to improve overall well-being, or beginning a preventive regime.

We believe in the power of nutrition to create a healthy, balanced life for you and your family. A natural approach, with vitamins and supplements, isn’t always a ‘quick fix’ but is rather a method that heals your body and improves your health without any damaging side-effects.

Our Wellness Consultants are trained to help you find products that address your specific needs. They also bring a wealth of personal experience, many having spent years training as athletes, working with herbs, or following specialized diet plans for health purposes. For example, two of our employees competed in Half Ironman Competitions this summer and are passionate about helping athletes achieve their best performance, while at the same time working at repair and recovery.





Some of our areas of expertise include:

  • Women’s Sports Health and Nutrition
  • Men’s Sports Health and Nutrition
  • Chronic Pain and Inflammation Relief
  • Foundational Support
  • Asthma Recovery and Support
  • Chronic Digestive Issues



Here are some of the health concerns our products may support



Are there specific supplements that you are looking for?

Do you need someone to guide your choices and offer suggestions? Are you interested in finding a team of people that care about your health? We encourage you to stop in and talk to one of our Wellness Consultants. They will take the time to answer your questions and help you “Find Your Healthy Place”!



About Apple Wellness Nutrition and Supplement Stores

Apple Wellness is a locally owned and operated business. We opened our Fitchburg location in June 2010 and expanded to a second store in Sun Prairie in January 2016.

“Our number one goal is to educate every customer and inspire them to build a foundation of health. We want to be a learning resource for the community, teaching individuals how to find their “healthy place” and pursue the fullness of health.”   Tim O’Brien

This goal is what drives our owners, Tim and Becki O’Brien. The rapid growth of their business is fueled by achieving this vision through excellent customer care and the expertise of their employees!

  • As a dental hygienist, I send many patients here to get Xylitol and probiotics to help with their dental care. As a chronic pain patient, I trust them to help keep my flares down and keep ME smiling.

    Kim Varian Dental Hygienist First Choice Dental

    This is where good health starts and ends! Tim and team are extremely helpful and don’t try to force anything down your throat like other health stores. I like how they give me the +’s and -‘s of whatever I am taking or enquiring about. I also appreciate the small things too…….they always remember me and my family!

    Chris Thelen

    Tim and Dave are both a wealth of knowledge. I am grateful to take most of my online spending to a locally-owned shop. The customer service is second-to-none.

    Holly Larson
  • Incredible resource for those of us who need recommendations/suggestions to attain our personal goals! I actually look forward to learning from them each time I go!

    Peggy Gunderson

    Thanks again Apple Wellness for all of your help today! Week #2 of my cleanse and I SERIOUSLY haven’t felt better – EVER! I had no idea the results could be so dramatic. Thank you again Tim and Dave for helping to keep our family healthy and educated on our body’s daily needs! We really appreciate the personalized service you provide.

    Tressa Proctor

    As a doctor, I know that I can send my patients to Apple Wellness and that Tim will work very hard to find exactly what I am recommending and will only give them the best quality.

    Aaron Henkel Naturopath Family Clinic of Natural Medicine
  • Hey there, Tim. This is Frank. I met you on Wednesday, when I brought my post-up brother, Jim, to your store. As I was walking around looking at things, I was listening with impressed ears. I worked as a Program Director overseeing 24 group homes & 15 in-home consumers. I also have been a trainer for The American Red Cross and American Heart Association for many years. I’ve been a first responder on ambulance detail as well as certified both as a Behavior Analyst & Life Effectiveness Coach. I know the body and was very impressed the levels of your knowledge. I instantly trusted you once I started listening. Thank you for that!

    Frank Zellar Behavior Analyst & Life Effectiveness Coach

    The owner and workers at Apple Wellness are so kind and helpful! They engaged me in a wonderful conversation, and while helping me find what I needed, while also directing me to alternatives that worked better for me and my lifestyle. A knowledgeable, friendly staff, along with a great selection.

    Michelle Emerson

    Apple wellness is absolutely my favorite store for vitamins and supplements. They have a great variety of options to meet whatever health needs you might have. The staff is friendly and helpful without being pushy. The owner, Tim, works hard to make sure he carries the best quality supplements available.  And he won’t just sell you a supplement. Tim will explore your needs and explain what options you have. Then he will explain why and how those supplements will be helpful to you.

    A newer addition to Apple Wellness is their selection of essential oils. Essential oils can be used in a several ways including diffusing and topical applications to achieve optimal health and Apple Wellness carries a variety of Amrita oils. They are my new favorite item in the store!

    If you are looking for quality products sold by knowledgeable staff, Apple Wellness is absolutely the place for you.

    Elizabeth Robinson Licensed Professional Counselor Christian Family Counseling
  • We love Apple Wellness ! Tim has helped our family so much. He has so much knowledge about the body, it’s fun to learn from him

    Danielle L Dittberner-Beihoffer
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Let's Find Your Healthy Place